This is why you should be using video for advertising and information in your business.

Please note: So, we stay completely impartial we have sourced these statistics from published articles on the web, even some of our competitors, as these entities state that have surveyed consumers to obtain the statistical results. We have elected to display a lesser average so the figures shown are definitely not over stated.
As new statistics are made available, we will publish them here.
More than 62% of businesses are using video as a marketing tool. from the above percentage, more than 80% plus of businesses feel video is an important part of their marketing strategy. 95% plus of businesses will continue to use video throughout 2017. 80% plus of businesses will be spending more on video in 2017. 80% plus of businesses believe that video gives them a good ROI. More than: 75% of clients surveyed said that they have been convinced to buy a product or service after watching a brand’s video. 75% of consumers would rather watch a video to learn about a product, than read text on a page. 80% of consumers have been convinced to make a purchase after watching a brand’s video. 90% of consumers have watched an explainer video to learn about a product or service.
Reported by Forbes following:
Over 500 million (that’s half a BILLION) people are watching video on Facebook every day. Whoa. 

Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs.

Look around: How common is it to see someone deeply engrossed in a video on their mobile device? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, a million minutes, or almost 17,000 hours of video content will cross the network by 2021, according to Cisco. Think about that – in just one second – more video will move across the internet than you could watch in almost two years of doing nothing else, including sleeping. Online video use is simply staggering from a consumer perspective. It is changing how businesses or brands communicate with customers and how we communicate with one another.
Reported by Hubspot following:
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is long past the status of an “up-and-coming” tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? 86% of business-related video views take place on desktop browsers and only 14% on mobile.| (please note: other entities state this figure more 50/50. It is our opinion mobile is increasing rapidly) The most popular viewing time is Wednesday between 7am-11am. 56% of all videos published in the last year are less than 2 minutes long.  Websites and social are the most popular video distribution channels.
Reported by Statista following:

Online video and streaming – Statistics & Facts (online video usage in the United States)

Online video consumption is one of the most popular internet activities worldwide. According to recent industry data, online video penetration has is near universal in a number of leading online markets with Saudi Arabia leading at a 98 percent online video usage reach as of January 2017. In 2020, the number of digital video viewers in the United States is projected to surpass 232 million. The most regularly watched categories of YouTube audiences in the United States were videos uploaded by people or brands.

Current market data states that many internet users consume online video every day, with 36 percent of U.S. internet users doing so. Google Sites, which include YouTube, are ranked at the top of U.S. online video properties, currently attracting a steady minimum of 188 million unique viewers per month. Other popular U.S. video sites are Yahoo! Sites, VEVO and NDN, which stand out due to user engagement or number of streams. With the increasing usage of mobile device such as smartphone and tables, the current worldwide mobile video traffic is also estimated to amount to 4.4 million TB per month. The number of mobile phone video viewers in the United States is projected to reach 179 million in 2020. Currently, viewers aged 18 to 24 spend the most time on smartphone video content – 85 minutes per week.

Apart from popular video content platforms, several video-on-demand companies have made their name in the area of paid streaming content with Netflix being the most prominent example. Netflix’s 2016 revenue amounted to 8.83 billion U.S. dollars. The company also started to produce original content – popular Netflix Originals include critically acclaimed drama series such as House of CardsOrange Is the New Black and two Marvel properties featuring heroes Daredevil and Jessica Jones. Other popular SVoD providers in the United States are Amazon Prime Video and Hulu. In total, 37 percent of TV viewers in the United States use streaming services to watch digital video content on their TV. Digital video advertising has also been a growing trend in the United States and is projected to reach 14.38 billion U.S. dollars in 2019. Viral video marketing, as well as online video sharing are two important factors in the quickly expanding market. Brands have also started to take advantage of the video medium and producing brand videos and digital content. The most-followed brand channels on YouTube include LEGO, Vat19 and Red Bull. Red Bull was also the most social video brand in 2016, having accumulated over 27 million social media content shares.