For some of us, SEO, SMO, SEM, and SMM, might as well be gibberish, however, these are the terms that lead to an increase in traffic and ultimately money. Falling under the umbrella term of Internet Marketing, these are some acronyms that you need to know and understand before you dive into experimenting with them. In layman’s terms, there are two ways to generate traffic, one is through organic search (SEO) and the other is through paid search (SEM). So in the battle of SEO vs SEM, which one wins? Traffic coming from SEO is almost always free, whereas traffic coming from SEM is not! But before we get into the nitty-gritty of Organic vs Paid, the ideal thing is to first understand SEO and SEM, along with SMO and SMM.